SiriusXM Dominates Podcast Charts with One in Five Top Shows

SiriusXM dominance

Podcasting giant SiriusXM, which has partnerships with shows like ‘Pod Save America,’ ‘Hidden Brain’ and ‘Office Ladies’, is leading other networks when it comes to presence on the podcast charts.

Analysis by Podbam has revealed the American Company has a commercial agreement with 26 of the Top 100 Podcasts on Triton Digital’s latest US rankings – more than any other sales network.

The top show in its network, Pod Save America, was number eight on the latest chart, which ranks the top podcasts by weekly average downloads for October 2023.

The chart below shows the other SiriusXM Podcasts that made the Top 100, with ‘Conan O’Brien Needs A Friend’ also in the Top 10.

8Pod Save America
10Conan O’Brien Needs A Friend
11Last Podcast On The Left
14Freakonomics Radio
15Hidden Brain
212 Bears, 1 Cave with Tom Segura & Bert Kreischer
22Office Ladies
27The Mel Robbins Podcast
35The Rachel Hollis Podcast
38The School of Greatness
45Your Mom’s House with Christina P. and Tom Segura
47True Crime Garage
50The Mindset Mentor
51Super Soul
5399% invisible
54And That’s Why We Drink
55Ologies with Alie Ward
60Pod Save the World
64Timesuck with Dan Cummins
65How Did This Get Made?
66StarTalk Radio
68What A Day
72Eranzo y La Chokolata El Podcast
79Lovett or Leave It
83Critical Role
*Data from Triton Digital from October 2023

“SiriusXM has executed an aggressive acquisition strategy and seems to have a sixth sense for picking what resonates with audiences,” said Joan Unay, content manager at Podbam.

“The Podcasting advertising industry is changing rapidly, but this is one network that appears to be adapting well.”

The second most prominent network in the Triton Digital rankings list was Wondery, with 23 shows in the Top 100. They include the incredibly popular ‘Morbid’, which continues to win a legion of true-crime fans.

Sales NetworkPodcasts in Triton Digital’s Top 100
Audacy Podcast Network8
NBCUniversal News Group3
Cumulus Podcast Network3
American Public Media Group2
The Roost Podcast Network2
All Things Comedy1
Salem Podcast Network1

You will notice that world-leading shows, including ‘The Joe Rogan Experience’, ‘This American Life’ and ‘Call Her Daddy’ don’t feature on the list. This is because their network, Spotify, does not have a data sharing agreement with Triton Digital.

Based on Google Search data, the aforementioned podcasts are likely the most popular in the United States at the time of publication.

SiriusXM and Spotify are currently locked in a podcasting war, with Sirius announcing a new $10-a-month streaming service earlier this month.

“While Spotify has immense reach, SiriusXM has demonstrated it can also give podcasters enviable exposure,” said Unay.

“If these latest podcast charts are any indicator, SiriusXM is poised to continue giving Spotify a run for its money as the premier podcast destination, even if the data doesn’t allow us to compare the two directly.”

SiriusXM Statistics at a Glance

It is also worth noting that SiriusXM’s sales organization, SXM Media, also has sales representation deals with other podcasts on the Top 100 list, including DatelineNBC and Crime Junkie, which rank first and second respectively. These deals were done with sales networks NBCUniversal News Group and SXM Media.

You can find Triton Digital’s US Podcast Ranker here.

Get podcast industry intel before anyone else by subscribing now to Podbam’s “The Bam” newsletter, launching in 2024. It’s exclusive. It’s informative. It’s fun. It’s free.

Related Posts